Karan Johar campaigns in LA against ‘Bollywood’ Tag For, gets support from Amitabh Bachchan

In a bold heroic move reminiscent of the time Shabana Azmi protested the killing of theater activist Safdar Hashmi at the Delhi International Film Festival, where her film John Schlesinger’s Madame Sousatzka premiered, our very own Cecil De Mille, Karan Johar made Indian cinema proudly attended the third annual Gold House Gala in Los Angeles on Saturday evening, where Karan received the chic Gold Legend Honor.

Karan shared the platform with Asia’s biggest showbiz stars and was honored for his contribution to Hindi cinema. What made his acceptance speech especially memorable was his rather sharp rejection of the term ‘Bollywood’ for the Indian entertainment industry.

Karan said, “I want to say something about this word ‘Bollywood’…. We love Hollywood. But we are not a rhyme, we are a reason. We are much more than a copycat.

Amitabh Bachchan was one of the pioneers in the effort to remove the term ‘Bollywood’ from Indian cinema.

Mr Bachchan says: “I have been expressing my disapproval of this obnoxious coin for as long as I can remember. I remember your book had the word ‘Bollywood’ in the title. Since I wrote it up, I should have asked you to remove that offensive word. Calling our film industry ‘Bollywood’ is completely unacceptable.”

It was lyricist, filmmaker and producer of film scholar Amit Khanna who coined the term Bollywood for the Hindi film industry. He defended his coin saying, ‘Do people still have a problem with the word Bollywood? But the whole idea of ​​what is pejorative has changed. We need to look at the Indian film industry as a brand. To say that Bollywood is demeaning is to question a brand name like Coca-Cola or McDonalds.”

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