Matchbox unveils limited edition Mercedes-Benz G 580

Matchbox and their parent brand Mattel have announced the launch of a limited edition die-cast car of the Mercedes-Benz G 580 with EQ technology. The 1:64 scale replica comes in a beautiful MANUFAKTUR South Seas Blue Magno, with a sleek black interior.

Highlighting the brand’s sustainability goals and initiatives, the model, launched as part of the new Moving Parts collection, is made from 99.5 percent recycled metal and a minimum of 81 percent ISCC-certified plastic.

The Matchbox Mercedes-Benz G-Class is a nod to the electrification of the lifelike full-size vehicle, and the die-cast car builds on the brand’s Driving Toward a Better Future campaign, introduced in 2022.

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This initiative champions greener play experiences by integrating electric vehicles into the product range, in line with the goal of achieving 100 percent recycled, recyclable or bio-based plastic in both toys and packaging by 2030.

“We are pleased to be able to celebrate an iconic brand like Mercedes-Benz, which continues to push boundaries in electric vehicles, culminating in this momentous release of the first electric G-Class from Mercedes-Benz,” said Mattel Global Head of Vehicles Roberto Stanichi said.

“We can’t think of a better way to celebrate this occasion than with the exclusive Matchbox die-cast release.”

Michael Knöller, CEO of Mercedes-Benz G and head of off-road vehicles, described the addition of the iconic SUV to the Matchbox car range as an opportunity for collectors to embrace the G 580.

“We are convinced that it will find its way to many enthusiasts – also outside the G-Fans community.”

The Matchbox Mercedes-Benz electric G-Class model is now available in limited quantities exclusively from Mattel Creations for $52 AUD, and will join the Moving Parts collection in October.

Matchbox updates its Moving Parts series with new cars and key sustainable materials, including recycled zinc materials, plastic-free packaging and a compostable liner.