16% of Indian organizations have prioritized sustainability goals: research

At a time when climate-related risks are challenging businesses, 86% of organizations in India recognize the importance of sustainability in shaping business strategies, but only 16% have prioritized sustainability goals and based them on real facts and data, according to a study by IT infrastructure services provider Kyndryl and Microsoft.

Amid a spate of climate-related events and challenges globally, there is an increased focus on environmental sustainability and leveraging technology as a key enabler for sustainable solutions in India.

While 68% of survey respondents see technology playing an important role in achieving their goals, only 34% believe they are fully utilizing it in their organization. Additionally, customers have emerged as the most influential stakeholders advocating for sustainability (60%), followed by employees (52%) and supply chain partners (40%).

The Asia Pacific edition of Kyndryl’s Global Sustainability Barometer study, released on Tuesday, was conducted among 1,523 technology and sustainability leaders in 16 countries across Asia, EMEA and the Americas. The survey was conducted between September and October 2023 across nine sectors and included small, medium and global companies.

“Organizations are at different levels of sustainability maturity. Visionary companies use technology to meet regulatory standards and effectively pursue sustainability goals. They use technology to meet customer expectations, reduce costs and innovate, unlocking the full potential of sustainability,” said Faith Taylor, Chief Sustainability and ESG Officer at Kyndryl.

AI is emerging as a game changer as organizations can improve their decision-making processes with refined data-driven insights, mitigate risks, optimize resource allocation, and strengthen their overall sustainability efforts with the integration of predictive AI into sustainability strategies.

Data collection and analysis remain a stumbling block for many entities.

“However, access to data is still a major challenge. More than 50% of organizations find their sustainability goals are hampered by the difficulty of identifying relevant data and integrating all the necessary information for environmentally conscious decision-making. This underlines the potential to establish a robust data infrastructure that enables predictive analytics for sustainable planning and resource management,” it added.