Destination swaps: cheaper alternatives to traditional holiday hotspots

Our vacation habits are changing in an effort to “avoid the impact of overtourism, save money and make new discoveries.” Holidaymakers are increasingly looking for ‘alternatives to more obvious holiday hotspots’ and opt for ‘step-sibling destinations’ that offer a similar experience.

According to the British Airways Travel Trends Report, published last week, 31% of British consumers said they would opt for “lesser known alternative locations”.

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