Grass Valley equips Fujairah TV with cutting-edge live production technology

Grass Valley announces its partnership with Fujairah TV, a prominent broadcaster in the United Arab Emirates, to upgrade their existing studio facilities. The upgrade includes Grass Valley equipment including the LDX C98 compact camera with unique DPM imagers that enable both native 4K/UHD and native HD operation, providing exceptional quality in all studio and LED wall applications.

The K-Frame XP production switchers with the Korona control panel, the powerful Sirius 830 router and the modular Densité Processing Platform enable native HD and 4K/UHD operation without sacrificing the number of input or output signals and provide flexibility and reliability. The Masterpiece Master Control Switcher, used for playback and with the innovative FormatFusion3 technology, offers a solution for all standards, from SD SDR to 4K/UHD HDR.

Fady Boustany, General Manager of Pharaon Broadcast SAL., systems integrator for the Fujairah TV project, comments on the decision to choose Grass Valley. “Fujairah TV strives to lead the industry through both innovation and reliability. Their choice of Grass Valley’s advanced solutions demonstrates their commitment to maintaining a competitive advantage and increasing operational resilience.”

Boustany added: “This strategic investment reflects the exceptional value and reputation of the Grass Valley brand within the live production industry. It underlines the high quality and performance that Grass Valley’s traditional technology brings to the Fujairah TV studio infrastructure and highlights the strong trust they place in the brand.”

Raphael Yammine, COO at Fujairah TV, comments on their decision to partner with Grass Valley, saying: “Our choice to integrate Grass Valley’s solutions was driven by several key factors. Key among these was the seamless integration, which ensured a smooth transition and continuity in our operations. Additionally, Grass Valley’s renowned quality of services and the local support provided were critical in our decision-making process. This partnership will enable us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers expect.”

Hany Bartella, regional sales director Middle East and Africa at Grass Valley, expresses enthusiasm about the collaboration. “We are pleased to support Fujairah TV’s broadcast capabilities and ensure they can leverage our technology for better production quality. This partnership is yet another example of how Grass Valley is setting the standard for innovation and excellence in the region, enabling media companies to transform their operations to generate new revenue streams and deliver excellent content to their audiences.”