Comcast announces Netflix, AppleTV and Peacock bundle at ‘heavily reduced’ price

Comcast has announced it will launch a streaming bundle that includes Peacock, Netflix and Apple TV+, becoming the latest company to create a streaming bundle.

Comcast, a global media and technology company, has revealed that they will be launching ‘StreamSaver’, a bundle that will be available to all Comcast broadband and TV customers later this month. Comcast chief Brian Roberts announced the plan Tuesday at the MoffettNathanson 2024 Media, Internet and Communications Conference in New York.Variety reported.

The three separate streaming services – of which Comcast NBC’s Peacock is one – will come “at a deeply discounted price to anything currently on the market,” Roberts reportedly said; however, he did not go into detail about what the prices might look like.

The goal is to “add value to consumers” while “getting some of the dollars from other companies’ streaming businesses,” he added, according to the outlet.

“We’ve been bundling video successfully and creatively for 60 years, so this is the latest iteration of that,” Mr. Roberts explained at the conference. “I think this will be a pretty attractive package.”

Currently, the cheapest way to get all three streamers individually is to buy Peacock Premium with ads for $5.99 per month (but this will increase to $7.99 per month in July); Netflix Basic with ads, costs $6.99 per month; and the standard Apple TV+ plan for $9.99/month, bringing the total to $22.97 per month.

Comcast’s new bundle includes Netflix, Peacock and Apple TV+ (Getty)

Comcast’s plan comes as other media companies have announced they will also include bundles into their services, showing that the trend of purchasing TV packages, which harkens back to traditional cable TV bundles, could be on an upward trend can go through.

For more than half a century, the cable TV bundle business was the standard, with companies bundling countless channels together to offer subscribers whether they wanted them or not; However, that era is on the wane as figures show that approximately 5 million people are leaving cable TV every year The New York Times.

This hasn’t stopped major media companies from jumping on the bundling trend as they compete for consumers’ attention in ongoing “streaming wars.”

Last week, a new streaming bundle consisting of Disney+, Hulu and Max was announced by parent companies Disney, Warner Bros and Discovery.

Nearly three-quarters of those surveyed on streaming habits said they would prefer a single content hub to bundle all their subscriptions (Copyright 2020 The Associated Press. All rights reserved.)

The bundle contains contents of ABC, CNN, Food Network, Discovery, FX, HBO, HGTV, and have both ad-supported and ad-free options.

Other bundle options already exist, such as Hulu offering a package that combines Disney+ and ESPN.

Bundles could be the answer to the overwhelming choice of media spread across different platforms, all of which have their own prices.

Reelgood, which collects streaming data, reported that there are nearly 40,000 TV shows and movies to choose from on the eight largest streaming platforms. Of the 5,000 respondents in the Subscription Wars survey, about a quarter paid more than $1,000 per year for these various streaming platforms, while about 5 percent paid more than $2,000.

Nearly three-quarters of respondents said they would prefer a single content hub to unify all their subscriptions.

Competition for more subscribers has also led media companies like Disney and Netflix to crack down on password sharing, forcing people to create and pay for their own accounts.

Netflix said a recent surge in subscribers was due to its crackdown on password sharing. The company reported a major spike in the number of new users signing up for the service and has seen revenue increase since the measures were introduced.

The independent has contacted Comcast for comment.