Oklahoma State standout Doug Gottlieb hired as Green Bay’s basketball coach

Amid a 2024 basketball coaching carousel that saw John Calipari go to Arkansas and Kentucky and Louisville both hire new coaches, the most interesting move might come from the University of Wisconsin-Green Bay.

The Phoenix have hired radio host and former basketball analyst Doug Gottlieb, a former Oklahoma State standout guard, as its next coach, according to multiple reports Tuesday, including Sports Illustrated, which first had the news. The university later confirmed the hiring.

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Gottlieb, 48, has no previous college coaching experience, although he was on the U.S. team’s staff at the 2009 and 2017 Maccabiah Games, an international Jewish multi-sport event that, like the Olympics, is held every four years takes place.

Gottlieb has worked in media in one form or another since 2002, serving as an analyst for ESPN, CBS and Fox Sports. Perhaps the most unusual aspect of the Gottlieb-Green Bay marriage will be that Gottlieb will reportedly continue to host his nationally syndicated daily show for Fox Sports Radio.

Gottlieb has expressed an interest in coaching for years, including at his alma mater, where he played under Eddie Sutton from 1997 to 2000 and remains the program’s career assists leader despite playing there for only three seasons.

In 2017, he interviewed for the vacant job at Oklahoma State, which ultimately went to Mike Boynton. In March, days after Boynton was fired after seven seasons, Gottlieb made his case to become the Cowboys coach in an appearance on WWLS radio.

“You know I want that job,” Gottlieb said. “(I understand) what we have, what we need, what needs to be fixed, how to realign the culture, how to bring back the alumni, how to better connect with Stillwater and with the students and everyone Oklahoma, I firmly believe that I can fill the gym and make the NIL.”

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Gottlieb was one of the finalists for the job in Green Bay last year before the university hired Sundance Wicks, who left after just one season to become head coach at Wyoming.

In addition to his work at the Maccabiah Games, Gottlieb has also coached at the grassroots level in California. His late father, Bob, was head coach at Milwaukee from 1975 to 1980 and his brother, Gregg, is an assistant coach for the San Diego State women’s basketball program.