Visit North Plate is celebrating National Travel and Tourism Week

Visit North Platte

(North Plate, Nebraska, May 15, 2024) — May 19 to 25, 2024 is National Travel and Tourism Week in the United States. This week, Visit North Plate celebrates travel and tourism in our region and the people who remain integral to the success of our industry.

Annually, visitors in North Platte and Lincoln County, Nebraska spent more than $125 million on local lodging, dining, attractions, events and shopping. This generated more than $10 million in state and local taxes. Local tourism spending supports more than 1,500 jobs with a payroll of $30 million per year. Tourism simulates economic growth, cultivates vibrant communities, creates quality employment, simulates business activity and increases the quality of life for all.

Nationally, the travel industry generated economic output of $2.8 trillion in 2023 and supported 15 million jobs. Travel spending also generated $89 billion in federal, state and local taxes in 2023 – revenue that helped fund critical public services.

Visit North Plate recognizes the essential contributions of travel all week and invites the public to join them and North Plate Mayor Brandon Kelliher at the Prairie Arts Center at 12:30 PM on Monday, May 20, as Mayor Kelliher from May 19 to 25 proclaims: National Travel and Tourism Week 2024 in North Plate!

“Travel is an essential part of the local economy, creating jobs and strengthening the culture and identity of our community. This National Travel and Tourism Week, we proudly celebrate everything travel does for our community now, and everything it will contribute to in the future.” said Lisa Burke, executive director of Visit North Platte.

Visit North Plate is funded by lodging taxes generated when visitors spend the night at a hotel or lodging facility in Lincoln County. The Visitors Bureau continues to fulfill its mission “…to enhance and promote a positive image of the North Plate and Lincoln County communities, to assist in the development, continuation and promotion of quality events, attractions and amenities for the enjoyment of residents and visitors and to ensure that the highest standards of customer service are applied across our properties” with the continued support of our local tourism ambassadors.

For more information about tourism within Lincoln County, visit